Take two supermodels – one of which is a photographer, a suitcase full of clothes and a week on a paradise island.The result is the new Equipment campaign, starring Kate Moss and Daria Werbowy – which feels ever so slightly like rifling through a friends private holiday album.
Moss, 41, and Werbowy, 32 were left to their own devices by the brand famed for its utterly wearable, masculine shirts when they headed off to Mustique to shoot the labels spring 2016 campaign.They left behind the team usually required to make a shoot happen: no producer, hair stylist, make-up artist, nail technician, caterer… no-one tinkering with awind machine.
Instead they got back to basics on the tropical island, Werbowy armed with her 35mm camera, and became the art directors, subjects and photographer.“Kate trusted Daria completely - it was amazing to watch their process when it came down to execution time and I think it"s clear in the intimacy of the pictures how well they worked together” Brett Ramey, vice president of creative at Equipment told The Telegraph.
Ramey says:“Kate was the hair, the makeup, the styling, the driver and the production team all in one.Daria was the creative director, art director, the photographer and the visionary.Their dynamic and energy exchange was unlike anything I"ve ever experienced.”
Werbowy, who was born in Poland but raised in Canada, has been responsible for the capturing the last two Equipment ad campaigns, in which she also starred via a series of self-portraits.
The brand is celebrating its 40th anniversary this year; it was founded in 1976 by Christian Restoin, partner of renowned stylist and former Vogue Paris editor, Carine Roitfeld.It was relaunched in 2010 by Serge Azria, theownerof denim label Current/ Elliott.
Its unusual for a brand to hand over creative control to its models, but as Ramey explains:“There is a reason women want to be like, dress like, and act like Daria and Kate.Whatever it is, they both have it.Who are we to stand in their way?There is perhaps no greater fashion icon than Kate Moss.Not only is she brilliant but she is hysterically funny and one of the hardest working women I know.”
Ramey told us that she was"blown away" by the images.
Scroll down for more images from the shoot: