Stella Tennant, Erin O???Connor, designer Bella Freud and actress Clara Paget were the first models to hit the London Fashion Week catwalks last night, modelling second-hand style on behalf of Oxfam.
The organisation recruited Vogue contributing fashion editor and all-round super-stylist Bay Garnett to put on the show, which she tells us was all about displaying exactly what gems you can find in a charity shop if you???re willing to go on the hunt.
???This show is to highlight that Oxfam really does have great things,???Garnett told us before the presentation, which took place at the OXO Tower on London???s Southbank.???The challenge for me was how to approach it - they???ve got so much stuff and of course I had to edit it down into a fashion show that was somewhat cohesive.???
???One way to approach it would have been to really mix it up and put, say, a camouflage jacket over a wedding dress, illustrating that eclecticism and range of stock.But I???ve gone for a different tack, making the looks quite simple and very real - it???s a pair of jeans with a great shirt, a classic man???s suit with leather brogues.???
As such, Garnett???s models emerged in looks that felt like they could have been their own - the gorgeously androgynous Tennant owning said pinstripe suit, and O???Connor modelling a hero find of Garnett???s hunt, a patent Yves Saint Laurent trench coat from the Stefano Pilati era - ???I was amazed,??? said Garnett, ???it was just there amongst some polyester shirts.???
Womenswear sales brought in ??13.6million for Oxfam last year and was the largest category of products donated to its shops.The sale of a ??10 dress, they tell us, is enough to buy safe, clean water for 10 people in an emergency, or one mosquito net to protect from malaria, hence why this new Fashion Fighting Poverty campaign is so crucial for business.
Knitwear designer Bella Freud, who had never previously walked in a fashion show, told us that saying yes to helping out was instant.???It???s been really fun,??? she said.???I wanted to support Bay because the outfits that she has put together are incredible, but more importantly we all wanted to support Oxfam.I loved my outfits, they were both things I would absolutely wear - a boyish look with a tie on one day, a long vintage dress on another.???
Tennant agreed, ???Oxfam is such a great charity and Bay is a good friend of mine, so it was an easy yes.I had three incredible outfits - the first suit was so me that I would wear it any day, but I quite loved being this Eighties cocktail party lady for a change.I don???t really know her in my own wardrobe at home,but I want to get to know her.???The weird and wonderful pre-show habits of London Fashion Week designers